01/ Description:
1. The best spot for adventurous romance and online dating!
Get a real chance to find the right person, one whom you will never meet in crowded clubs or on other dating sites. It’s the person who understands you perfectly! Enter Soulmate and discover the world of pure romance and flirty dating ideas! Meet like-minded locals who are ready to have some fun, just as you are. Soulmate is the place where every playful desire comes true. Use our handy features, which are made especially to help you to find your match! Try it out and feel the difference!
2. Meet more people online and get matched faster!
Have you ever wondered how many people are seeking their partner online? Hundreds, thousands, millions of lonely hearts. But the wider the choice, the harder it is to choose! And we are here to help you to find only those people who match your dating criteria! Try out our advanced search system, select the characteristics of a potential mate and see how many people are waiting for you, right here. Or use our local search to find matching people nearby and meet more singles in your area.
3. Experience fun chatting at its finest with our chat rooms!
To save time and effort when looking for the right person, you should chat online first. But if you don't know how to start a conversation, you can send Flirtcasts to attract the attention of multiple people at once, or wink at someone you like just to break the ice. While chatting you’ll find out whether he or she is overly conservative or up for some fun and flirting. This means you can avoid any mistakes on your real date. Join today and enjoy all the benefits of dating with Soulmate!
02/ Goals:
1. Reduce time and resources to support sites.
2. Increase brand loyalty and assure users of the protection of their data.
3. Increase the user base.
4. Identify the places in which we lose users (activation funnel).
5. Design a convenient and extremely simple mobile site.
6. Increase the number of registrations and sales of subscriptions on the site.
7. Identify barriers to improving conversion.
03/ Target audience
General Profile:
• single or divorced• mostly men, less often women
• ages of 30 and 49.
• all races and icities
• currently live in the big cities all over the world.
Users from target audience generally:
• professionals• have some education beyond high school
• financially established.
They may or may not have been married previously, and may or may not have children from a previous relationship.
Psychographics:
Users believe in:• the value of a long-term relationship
• finding and marrying their one true love.
• They typically have a positive attitude toward the search for their significant other and want to find the easiest and most efficient way to do so.
• Targeted audience live heterosexual lifestyles. They are interested in balancing their careers with leisurely activities.
• People of Generation X are well educated and have low unemployment rates compared to people in the next generation.
04/ Information Architecture
Required application functions:
1. Registration2. User Profiles
3. Filters
4. Matching
5. Messenger
6. Like Gallery
Additional paid features:
1. Hide advertising2. Paid messages
3. Unlimited search
4. View photos in full size
5. Trusted membership
05/ Example of user story
| Name | Search a user | ||
| Main actor | Registered free user | ||
| Trigger | The user decides to find users on the site to communicate on certain criteria. The user is already logged in on the site. | ||
| Post Conditions | The user sees a list of users selected according to certain criteria specified in the filter. | ||
| Basic Flow |
1. The user opens a list of sections in the menu 2. Selects the menu section «Search» 3. The user opens a section with the search settings. 4. The user selects the certain search criteria. 5. The user saves the settings. 6. The system saves the selected settings. 7. The user sees a page with a list of users matching the saved criteria. |
||
| Alternative scenarios |
1.a There are no users matching the specified criteria in the system: 1.a1. The system reports that there are no such users in the system 1.a2. The system offers similar results. |
06/ Information architecture
07/ Wireframes
08/ Prototypes
09/ User flow
10/ Components
11/ Colors
12/ Typography
13/ UI
14/ A/B Testing
Variant A
Variant B
Hypothesis
The purpose of testing is to find out the preferences of the audience and choose a more preferred option for the user
Variant A
Variant B
Hypothesis
The increase in the size of the photo will lead to the interest of users and their retention on the site, which will positively affect the conversion rate.
14/ UI
